Diamond Shopping Driven by Clarity
Visual Identity, Web Design, and Shopify Development for JK Diamond Co – jkdiamondco.com
JK Diamond Co. is a fine jewelry brand specializing in engagement rings, wedding bands, and bespoke pieces. We designed and developed a timeless Shopify website that showcases their refined aesthetic and stunning photography, guiding visitors seamlessly toward booking at their elegant showrooms.
Fine Jewelry – 2025
Services
Visual Identity
Web Design (E-Commerce)
Web Development in Shopify
Credits
Beca Dutra: Designer
Sarah Sarazen: Designer
Digital Octane: Development
View jkdiamondco.com website
Our client wanted their new website to feel like you were flipping through a luxury editorial catalogue, rather than shopping online.
Homepage – We designed an immersive homepage moment that eliminated clutter and let the photography speak for itself.
Before
After
Product Pages – We designed full bleed product pages to let the diamonds shine.
Before
After
"We cannot speak highly enough of Sarah and Beca. They were instrumental in translating our new branding and art direction into a cohesive and visually stunning online presence."
— Abe Jacobs, JK Diamond Co.
All the elements of diamond shopping, broken down.
This diamond characteristic education section is populated on the “Our Process” page and every single product page – for the utmost clarity while diamond shopping.
Beyond Engagement Rings – A jewelers 5 essentials for a life full of milestone pieces.
