art direction & web design for a viral coffee shop
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visual identity & web design for family owned business in new york city
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digital save the dates for Bride To Be
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art direction & web design for a viral coffee shop • visual identity & web design for family owned business in new york city • digital save the dates for Bride To Be •
Currently Designing→
blueprint
™
a creative digital design studio
building online experiences for brands & their communities
HILOS – Visual Identity, Web Design, Wordpress Development
Fashion Tech
Veridian – Visual Identity, Web Design, Webflow Development
Property Management
Otherwise – Web Design
Spiritual Education
Bride To Be – Wedding Template Studio Built In-House—Visual Identity, Web Design, Shopify Development
Wedding Templates / Digital Products
behind the work
beca dutra, co-founder
creative director with 8+ years of experience in advertising, art direction, & design.
Previously worked with:
AWAY, TBWA\Chiat\Day Los Angeles, Mother LA, HOKA, Stance
sarah sarazen, co-founder
creative director with 6+ years of design experience across beauty, tech, fashion + startups.
Previously worked with:
ilovecreatives, Cosmopolitan Magazine, DedCool, Apparis, Paris Hilton, Krave Beauty
Studio Services
Branding + Visual Identity
Visual identity for brands who need a look and feel that is unapologetically them. Starting with extensive brand audits, exploring design concepts and rendering final assests, we work with designers of all disciplines to craft unique identities that resonate with current and future markets.
Working with – Creative Director, Art Director, & Specialist Designers
Web Design
A one-of-a-kind digital experience tailored to each brand's goals, spanning e-commerce storefronts to experiential landing pages. We partner with best-in-class developers across major platforms to anchor a brand's presence, backed by thorough UX audits.
Working with – Creative Director, Web Designer, Product Designer, Web Developer
Creative Direction
Holistic creative direction for brands who are ready to flex their unique personality and think big. Great for established brands that are seeking bold creative design direction to reset, refresh, or launch with impact.
Working with – Creative Director & Art Director
The Blueprint
Consolidated strategy and discovery sessions to get ideas off the ground. Great for testing concepts that need clarity, positioning and visual inspiration – or for dipping into exploration before initiating a larger scope.
Working with – Strategist & Creative Director
Kind Words
“We cannot speak highly enough of Sarah and Beca. They were instrumental in translating our new branding and art direction into a cohesive and visually stunning online presence.”
Abe Jacobs, JK Diamond Co.
“Working with blueprint has been instrumental in bringing Glossary Artists to life. From our website to decks to social assets, Beca and Sarah helped us build a cohesive, elevated visual identity that truly reflects our aesthetic. They understood our vision from the very first call and have consistently delivered thoughtful, beautiful work, while also being incredibly responsive to quick-turn requests. They just get it, and we know that we can always reach out for support and projects as they come! ”
Deanna Ritter, Glossary Artists
“Beca and Sarah were incredible partners and helped us transform Any Swing Golf into a fully realized brand. They took the time to understand what we were building and hoping to achieve, and they delivered a complete identity that's thoughtful, cohesive, and built to scale with the business. We couldn't recommend them more.”
Collin McAlmont, Any Swing Golf
“Working alongside Sarah and Beca at blueprint Studio, we transformed our construction company's outdated logo and website into a look and feel that reflects our 30 year heritage and a sense of simplicity. They took it even further, designing a new business deck template, business cards, email signature, and a full branding suite. The collaboration was seamless. They brought thoughtful ideas to the table, and together we refined everything into a brand that truly represents us.”
Laura Lepre, Avante Contracting
“Blueprint knows how to lay the groundwork for a successful brand build. From understanding the complex needs from the team to obsessing over the details, Beca and Sarah delivered at a level of scale and quality that normally takes an entire agency to achieve in half the time.”
Garrett Close, Creative Director
“Blueprint gave us more than a logo. Sarah and Beca built a complete brand system and website that finally looked like the company we were becoming. The guidelines were clear enough that we carried them straight into our new Miami headquarters, from lobby walls to exterior signage, without losing consistency. They're responsive, too: when we flagged a site issue months after launch, it was fixed the same day. We'd work with them again without hesitation.”
Yani Costello Lopez, Veridian